My Blog

I think we are all experiencing a quirk of modern advertising and communications that is spreading like an epidemic. This existence is not random as advertisers and influencers are smart, primed, and devious. This pattern I am writing about in this blog shows up in traditional media, political ads, leadership messaging, online marketing, social media, […]

The other day, I was driving down Fletcher Parkway in La Mesa, California and passed by the old Souplantation location, just off of the 125. That sport was one of my favorite buffet locations, along the one in Misson Valley on Mission Gorge Road. In that moment, I was caught off guard with nostalgia, and […]

There’s a moment every coaster enthusiast recognizes and that is whether we’re consciously thinking about the subject or not. We walk into a theme or amusement park, then glance up at the skyline, and start scanning our peepers across the view. This is not to find the tallest structure or the newest paint job, but […]

There’s a critical phase in every project that often determines whether things will move forward with clarity or slowly unravel into rework and frustration. It happens before timelines are committed, before designs take shape, and well before development begins. That phase is discovery. And in my experience, one of the most overlooked truths during this […]

For years, Six Flags hasn’t just leaned on DC Comics… it’s also leaned heavily on another crutch that’s far less defensible: Reusing the exact same coaster names across multiple parks within their chain. On paper, this might seem harmless as names like the following sound strong, are marketable, and easy to remember: They’re bold! They’re […]