My Blog

Eliminating Coaster Confusion (Part 2)

For years, Six Flags hasn’t just leaned on DC Comics… it’s also leaned heavily on another crutch that’s far less defensible: Reusing the exact same coaster names across multiple parks within their chain. On paper, this might seem harmless as names like the following sound strong, are marketable, and easy to remember: They’re bold! They’re […]

Understanding Aspect Ratios in Televisions, Movies, and More

After spending nearly two decades around the consumer electronics industry, from the early days of CRT (cathode ray tube) TVs (televisions) to today’s sleek flat panels, I’ve learned that one of the most misunderstood topics on the sales floor is something deceptively simple: Aspect Ratios. Customers would often ask the following. The answer almost always […]