When I wrote “Why I Started Blogging Prolifically, Gregory Scott Wall”, I was standing at the starting gate with external motivations and a very specific problem to solve. Searching my own name on Google and Bing had become a frustrating experience for me. The internet had confidently decided that some other Gregory Scott Wall deserved more attention and rankings than I did. That “someone else” came with stories that were severely unfortunate and not mine to carry.
So, I started blogging a lot.
This post is a check‑in and look back at the track behind me, a glance in the rear-view mirror, and an assessment of whether all that consistent effort is doing what I hoped it would do.
Why I’m Revisiting This
The original goal was never about ego or vanity. It wasn’t about chasing fame, going viral, or becoming an “influencer.” It was about accuracy…
If someone searched for Gregory Scott Wall, I wanted them to find me and only me in the results.
- my ideas
- my work
- my values
- my posts
- my history
- my experiences
- my voice
I wanted to replace any confusion that was to be found with clarity and ensure that my digital footprint reflected the life I’ve actually live(d).
Blogging prolifically was my chosen strategy. This post asks a simple question, “Is it working?”
The Work So Far
Since that first post, I’ve kept writing my blogs. Some days the words flow easily while other days it feels like I need to down shift, just to make it up the hill. Consistency has been the constant in my mind with a bit of search optimization as well.
What I’ve focused on:
- Writing under my real name
- Publishing on a site I control
- Covering topics that genuinely matter to me
- Showing up regularly instead of perfectly
- Ensured my social media names were exactly mine
This hasn’t been a single sprint or a mad dash, as I know I am still on the journey to supplant those other Gregory Scott Wall posts out there. This has been a steady crawl with search optimization in mind.
Identity Is Built Through Consistency, Not Declarations
One thing I’ve learned through this process is that you don’t reclaim an online identity by announcing who I am. I do it by repeating it, reinforcing it, and backing it up with substance and real data. Over time, those signals have compounded and with that compounding effect was the entire reason I committed to prolific writing in the first place.
What I’m Seeing Now
When I checked in on search results today, the landscape looks different and its improving.
The results are not perfect, and I am not finished, but it’s totally way better. Pages that clearly belong to me are easier to find and show up higher in search results. My writing shows up above the fold which is fantastic. My professional and social media profiles show up, where they never did prior.
The narrative is starting to correct itself.
Bing Search Results
Google Search Results
Microsoft Copilot Results
Search Engines do Respond to Optimization
One of the biggest lessons has been this: prolific blogging isn’t loud, but it’s persistent.
Every post:
- Reinforces authorship by me
- Strengthens name association with me
- Adds context and credibility to my name and likeness
- Pushes irrelevant content further down the results pages
The Unexpected Benefits
There were side effects I didn’t fully anticipate.
Writing regularly has sharpened my thinking and focus. It has allowed me to slow down and articulate what I believe and why instead of complaining to others. It also created a personal archive or a living record of ideas, experiences, and lessons learned by me…
In a strange way, the project stopped being only about search results. It became about creating a legacy for me and my thoughts because I am leaving behind something that I hope is useful, coherent, and valuable.
Even if search engines disappeared tomorrow, the writing would still matter.
What Hasn’t Changed
This is not a “mission accomplished” blog, BTW. Mistaken identities don’t vanish overnight, and the internet has a long, long, long memory. There’s still work to do, and I’m realistic about that because blogging prolifically was never a quick fix; it was a long‑term commitment.
The goal remains the same: When someone looks me up on the web, they should find my story, not a stranger’s.
Staying in the Race
If there’s one thing this progress check confirms, it’s that consistency beats neglect.
I don’t need to write the perfect post. I don’t need to write the viral post. I just need to keep writing the next post.
The flag is still up, the engine is still running, and I’m still on the track. I’ll check in again down the road. For now, I’m going to do the same thing that got me here: sit down, think clearly, and keep publishing. Because this is how you slowly, steadily replace the wrong story with the right one.
Why This Check-In Matters
This check-in isn’t about impatience. I’ve already accepted that this is a long game. Success isn’t measured in viral posts or traffic spikes, it’s measured in gradual correction. If someone searches for “Gregory Scott Wall” today and finds more of me than they did six months ago, that’s progress… actually fantastic progress IMHO!
Final Thought
This post is a reminder to me as much as anyone else, that checking in is part of the work. Starting was important, but staying consistent is what makes the effort worthwhile. As long as I keep showing up, telling my own story, and contributing something useful, I’m doing exactly what I set out to do and replacing confusion with clarity, one post at a time.
Here are some captures of the results that I have created.